Case Study - Project Management App
Project
A project management app for mobile, tablet and desktop
Role
UX Researcher / UX Designer
Deliverables
Style Guide, Final Design
Differentiators
Visual Design
Ease of Use
Mindfulness integration
Templates for common project types
UX Approach
1. Market Research
2. User Research
3. Information Architecture
4. Prototypes
5. Usability Testing
6. Visual Design
7. Final Product Design
Market Research
Competitive Analysis
The main goal of a competitive analysis is to gain an understanding of the competition, their strategies, their value, their strengths and weaknesses and where your business will fit in amongst the competition. Understanding how a competitor presents itself and learning from its mistakes can be a huge advantage.
1. Overview
2. Marketing Profile
3. Core Business
4. SWOT Profile
5. UI/UX
6. Content
7. Design
8. Performance
9. Summary
User Research
Survey
User Personas
Interviews
The goal of the survey during this phase is to validate the most important assumptions about the customer requirements and desired product features. This tool allows the designer to obtain objective data.
Interviews
User Personas
Interviews
A series of interviews were conducted to obtain more in-depth, personalized information from potential users. The insights attainable from in-person interviews help reduce risk for future designs.
User Personas
User Personas
User Personas
The next goal is to improve understanding of the audience. This aim better informs the design team on design strategies. To this end, user personas are used to represent the ideal users and their personalities - the key audience. They are used to communicate to the UX team and build user understanding.
Task Model
User Experience Map
User Personas
The main goal of a task model is to gain understanding of the use of the app to complete a task. Through this analysis, the steps to complete a task and the decisions along the path are identified and both of these will benefit the structure of a design in development.
User Experience Map
User Experience Map
User Experience Map
A user experience map is used to visualize all of the journeys a user may experience when using the product, and how all of these journeys are connected. By mapping out a user’s entire product experience, problem areas can be highlighted and visualized. This analysis can drive new strategies and tactics for the product design.
Information Architecture - site map
Prototypes
Low-Fidelity to High-Fidelity
Rough sketches were used to convey concept to users in low-fidelity prototypes. Iterative design and testing led to high-fidelity prototypes. At each stage, usability tests were conducted to validate assumptions and identify areas for improvement.
Final Design